Instead I run towards them, because there is no truer signal which side somebody is on, than when they’re given a bogus accusation by the establishment. When somebody accuses a powerful or famous figure like Trump of “sexual assault,” I don’t look the other way.
We conclude the essay by arguing that feminists need to understand how men cultivate extreme personal and political identities in online forums so that we can better understand how new technologies are used to move individuals from the armchair to the streets. We argue that while previous research shows the importance of alt-right virtual spaces in creating and maintaining racist collective identities, we know very little about how men conceptualize gender in ways that inform their personal and political action-and this is to our detriment. During the election, forum leaders linked the forum’s neoliberal, misogynistic collective identity of alpha masculinity to Trump’s public persona and framed his political ascendance as an opportunity to effectively push back against feminism and get a “real” man into the White House. The Red Pill forum was explicitly apolitical until the summer before the 2016 election. Drawing on social movement concepts and an analysis of 1,762 posts, we show how leaders of the forum the “Red Pill” were able to move a community of adherents from understanding men’s rights as a personal philosophy to political action. In this essay, we analyze one of the online forums that helped propel Trump to electoral victory. Donald Trump’s 2016 electoral victory was a shock for feminist scholars, yet it was no surprise to his legion of supporters in alt-right digital spaces.
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